Custom Fan Pages that will WOW you!
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Facebook Company Marketing
Hang your virtual slate on the Internet, and better engage and convert visitors! This app lets you
upload a custom graphic for a much stronger branding presence, and include a call-to-action to
entice users to LIKE your page.
Apps. There is some good news for apps — their actual real estate on the new Timeline format
has almost doubled. Use this increased real estate to customize your apps whether you are
running a sweepstakes contest, promoting special offers and coupons, getting users to subscribe
to an email list, or myriad other features that are meant to reward customers, engage users
and drive traffic. Customized graphics can now be created for the app icons — you are no
longer “stuck” with the ones that were built into the app by the developers.
Marketers and business owners alike now have new opportunities to catch visitors’ eyes with a
large, relevant Cover Photo and stronger calls to action on the apps.
Customize Facebook Fan Page for variety and character. Virtual media provides for flexibility.
The content does not always have to be about the company. Share anecdotes, while maintaining
professional discipline. Encourage interaction through apps and response tabs such as ‘like’
and ‘comment’ and ‘Fan Gates’ for non-fans.
Facebook Custom Fan Page and Twitter advertisements have been considered to be most effective for
business promotion. While doing so, however, two assumptions must be avoided:
1. Business advertising on social media must be strategic, not a trial and error experiment.
Once the ‘sponsored story’ goes online, consider it sold. The advertisement will have
already been viewed by hundreds the very moment it is public. Mistakes are not
forgotten, and those who chanced to view the advertisement once will have instantly
decided on whether they wish to engage or disengage from your site.
2. The social media platform must never be compared with any other form of media,
especially not with broadcast medium. Video marketing is very different on YouTube
than it is on regular television in the following ways:
* it is free
* ten times more viral
* shared by anyone
* it can be rewound
* comments can be expressed
* it is more flexible
The greatest advantage is that half the work is done by social media itself; Especially Fan Page Marketing. They act as a guide
to set you off and all you require is to put in your half. When you Customize A Facebook Fan
Page and succeed in attracting the right fans, and then consider that you have used the service to
the optimal.
What’s more, your advertisement strategies should continually evolve in a dynamic manner, as
the social platform does. A newly introduced demo tool for Facebook advertising is remarkable
in itself, because it provides a simple procedure for you to design the advertisement and lets you
view it prior to the content being publicly released on the homepage.
Since companies are now investing in social media for advertising their brands or services,
it is vital that they assess their weaknesses and strengths and create a new brand strategy that
maintains the core concepts, and adopts a style that is focused entirely on their objectives, yet
moves away from their standard format. Social media, such as Facebook, requires thinking out of
the box. It should be a blend of creativity, intelligence and authenticity.
Timeline apps are the next iteration of Facebook’s Open Graph, Facebook’s way of connecting users
to Facebook through real-time actions on the web. Timeline changes the layout and information on a
profile page to make the overall experience a more dynamic and engaging one for users, displaying user
interactions with applications including cooking, music and sports, and integrates this information into
the profile page and newsfeed for others to see. This allows developers to create their own version of
the ‘like’ button in accordance with the activities performed within the app. The advantage is that apps
that are active on a user’s timeline can be seamlessly integrated with their Facebook usage. In simple
language: version one of the Open Graph was a Facebook user liking things on the web, and connecting
those actions integrated back into Facebook for e.g. you clicked “like” on a website, and that like
showed up as “your name likes name of website/brand/product” in the newsfeed. Version two extends
the concept: a Facebook user may add a Timeline application to his/her Timeline, and every time the
user takes an “action” related to the application, the app updates the user’s ticker (the right-hand side
home page scroll) with a notice that the user has taken an “action.”
The Timeline design allows for improved imagery and branding with an emphasis on photos and
visual elements. Developers and marketers have more room to play with their Facebook design,
given the large hero space at the top of a profile page, and secondly individual photo posts can be
given varying size treatments, giving marketers more flexibility in their messaging.
The most important thing to know about Timeline apps is what you want app users to do, such
as donate to a cause, taste a wine, or read a book, and create the app based on your goals. The
primary developer framework, according to Facebook, is that the app should enable public
actions that are simple, genuine, and not misleading.
